LIFE IS MORE IMPORTANT THAN MONEY

Where is your focus? What message are you conveying?

Whatever you are doing in your life or business, perhaps consider the message which is behind the following google research that I have recently done with one of our Certified Wealth Mentors George Vieth whilst "word-smithing" how we define our own values and brand messaging. This may help you re-define your own messaging in terms of focus, simplicity and connecting to what people are looking for.

For us, it very much clarified the Financial DNA brand promise is that "we guide and give you the education to help balance your life and money". This is very consistent with our "Understanding People before Numbers Philosophy".

We did a very simple google search of how many websites the following words were listed on:

Life 1.3 Billion Websites
Family 833 Million Websites
Plan 745 Million Websites
Guide 699 Million Websites
House 697 Million Websites
Money 678 Million Websites
Education 661 Million Websites
Children 516 Million Websites
Financial 430 Million Websites
Relationships 410 Million Websites
God 343 Million Websites
Risk 320 Million Websites
Balance 317 Million Websites
Financial Plan 347 Million Websites
Knowledge 355 Million Websites
Savings 215 Million Websites
Goals 196 Million Websites
Youth 190 Million Websites
Behavior 179 Million Websites
Business Owner 156 Million Websites
Coach 133 Million Websites
Retirement 108 Million Websites
Investing 98 Million Websites
Charity 98 Million Websites
Wealth 95 Million Websites
Align 95.5 Million Websites
Personality 78 Million Websites
Advisor 77.5 Million Websites
Wisdom 77 Million Websites
Entrepreneur 50.3 Million Websites
Mentor 43.8 Million Websites
Philanthropy 14.8 Million Websites


I would be interested to hear your thoughts on what this means to you.